This was such a fun one to shoot and in particular to light. This was shot in October so a lot of fake snow and fairy light effects were needed. The contrast of the schmalzy Xmas lights with the wasted plastic closing in on the peoples lives worked really well. We had an incredible lighting team for this who had designed all sorts of contraptions to make the lights chase the soft drinks truck for me.


Director: Jake Churchill

Exec Producer: Teddy Powell
Agency: Studio Weekend

Cam. Alexa Mini / Zeiss Superspeed II